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TEQ Toyota Badge Hat

Regular price $30.00 USD
Regular price Sale price $30.00 USD
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Looking for a premium quality, Flexfit hat that will make you stand out in a crowd? Look no further than Battle Born Clothing. Our ultra luxurious TEQ embroidery is sure to turn heads and raise questions. Made from the highest quality materials, this hat is built to last. Whether you're hitting the town or the trails, Battle Born Clothing has you covered.

The Toyota TEQ logo is a Katakana representation of the company's name. Katakana, like Hiragana and Kanji, are Japanese writing systems used to represent words using phonetic symbols. Katakanas have been around for centuries in Japan and were developed when there was a need to simplify written language. The Toyota "TEQ" logo was designed by Tetsuo Katayama who took inspiration from the kanji character for "Toyota".


Toyota's early TEQ mark is familiar to anybody who has ever been around vintage Land Cruisers. But, what do the T, E, and Q in Toyota's early trademark signify? You may be shocked to discover that what you're looking at isn't even one of those letters!

To write "Toyota" in Katakana, you must employ three characters that make the same noises: To, Yo, and Ta. These are in fact the characters we mistake for t, e, and q because of what we think they look like.