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The Toyota TEQ logo is a Katakana representation of the company's name. Katakana, like Hiragana and Kanji, are Japanese writing systems used to represent words using phonetic symbols. Katakanas have been around for centuries in Japan and were developed when there was a need to simplify written language. The Toyota "TEQ" logo was designed by Tetsuo Katayama who took inspiration from the kanji character for "Toyota".

Toyota's early TEQ mark is familiar to anybody who has ever been around vintage Land Cruisers. But, what do the T, E, and Q in Toyota's early trademark signify? You may be shocked to discover that what you're looking at isn't even one of those letters!

To write "Toyota" in Katakana, you must employ three characters that make the same noises: To, Yo, and Ta. These are in fact the characters we mistake for t, e, and q because of what we think they look like.